New Book Demystifies How To Protect and Grow Wealth With Ease
By: Scott Frush

Ask investors what their primary financial concern is and most will respond with how to protect and grow their wealth properly. There is an easy solution; the answers are in Optimal Investing: How to Protect and Grow Your Wealth With Asset Allocation (Marshall Rand Publishing; available by calling 1-800-247-6553). Written by CERTIFIED FINANCIAL PLANNER and asset allocation expert, Scott Frush, Optimal Investing offers a truly unique yet powerful step-by-step approach to protecting and growing wealth using the time-honored and researched-supported principles of asset allocation. Frush demystifies the entire process of protecting and growing wealth and shows readers how to take charge of their investments to build financial independence, control and security.

Presented in an easy to follow format, Optimal Investing reveals the 15 golden rules for building optimal portfolios (also available in the free report 15 Golden Rules for Building Optimal Portfolios at and the eight biggest mistakes made when designing portfolios. Included are model portfolios for different investors, checklists for ease of use and the Optimal Allocator worksheet to help create a winning portfolio for safety and growth. This book concentrates on those choices investors have the most control over and which have the greatest impact. From start to finish, this book has it covered.

Asset allocation is the strategy of dividing your wealth among the different asset classes and asset subclasses to achieve the highest expected total rate of return for the amount of risk you are willing and able to accept. “Numerous landmark studies have concluded that how you allocate your assets, rather than which individual investments you select or when you buy or sell them, determines the majority of your investment performance over time,” says Frush, president of Frush Financial Group and editor of the Journal of Asset Allocation (free subscriptions available at

The singular aim of Optimal Investing is to empower readers to protect and grow their wealth to ensure their financial independence, control and security, all while keeping things simple and uncomplicated. The information is very clear, easy to understand and best of all, makes sense. Even if you already know the basics of asset allocation, Optimal Investing will show you how to gain an even greater edge. Optimal Investing will tell you what to do and how to do it.

Optimal Investing is very well organized and packed with highly useful information. Given the investment challenges of the past couple of years, this book has never been more relevant. The information in this book will help to revitalize your portfolio.

Optimal Investing will become your constant guide on how to manage your investments with ease. A must read for investors looking to protect and grow their wealth. This book should take up permanent residence on your bookshelf.

To find out more, purchase your copy of Optimal Investing at or

About The Author

Scott Frush, CFA, CFP is president of Bloomfield Hills, Michigan, based Frush Financial Group and is editor and publisher of the Journal of Asset Allocation. To subscribe to the free Journal of Asset Allocation, visit [email protected]

[email protected]

This article was posted on May 24, 2004

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